Primary Tools
Settlement · Finance
MHE Settlement Report
Multi-week Shopify CSV upload, AGR calculations, and producer/venue/internal report generation. PDF & Excel export ready.
Operations · Orders
Order Guide
7-tab order management with tech pack snapshots, multi-location inventory export, and autosave.
Scheduling · Timeline
Production Calendar
Gantt, Quarter & Month views. Embedded MHE 34-city tour schedule. Workstream hierarchy with CSV upload.
Marketing · Campaigns
Marketing Ops Dashboard
All 4 phases, keyword architecture, ad copy library, and JSON export/import for cross-device progress tracking.
Field Tools
Venue · Field
Count Sheet
Venue seller count sheets for tour stops. Syncs with SharePoint Stage Door Portal for reconciliation.
Finance · Projections
Tour Revenue Projector
City-by-city breakdown with scenario sliders, quarterly subtotals, and per-item breakdowns.
Finance · Budget
Monthly Budget Tracker
7-tab Excel-style workbook with POS/DTC revenue split logic. Track actuals against the $2M target.
Tech · Shopify
Shopify Build Sequence
Prioritized 20-task build checklist with exact Shopify admin paths. P0–P3 priority tiers.
External Links
⬡ merchdot.com
⬡ Shopify Admin
⬡ Klaviyo
⬡ Google Ads
⬡ Meta Business
⬡ Google Drive
⬡ GitHub
⬡ Cloudflare
The Call Sheet — Active Notes
SEP 2026
MHE National Tour Kicks Off. All September content to be batched before Aug 31. Emily on advance. Road cases ship from NJ.
AUG 15
Crew Collection Marketing Deadline. All visuals, copy, and Klaviyo flows finalized. Soft launch to TC-CREW segment only.
JUL 15
MHE Design Lockdown. No design changes after this date. All 26 SKUs confirmed and in production.
JUN 2026
Theatre Club 5th Anniversary + Dot Media Launch. Black Parade finale video. GRWM series. Atmosphere Collection drops. Anniversary drop live.
FEB 2027
Hillman Collection Drop. 28-day limited run. Collegiate/HBCU aesthetic. High-FOMO. Marketing begins late December.